The new layout illustrates the future evolution of the trade-fair exhibition
The new edition of Milan’s sophisticated furniture fair, Salone del Mobile – taking place at Rho Fiera Milano from 18 to 23 April 2023 – will play a pivotal role in the trade-fair transformation, continuing to generate value for exhibiting companies and visitors alike.
There will be a huge investment in resources and energy for Euroluce, the biennial devoted to lighting. The international lighting exhibition will boast a revolutionised exhibition layout, reworking the concept of proximity seen in so many of Italy’s historic town centres, by creating an irregular, geometrically polygonal, fluid and free ring conceived by studio Lombardini22, designed to optimise the user-friendliness of the exhibition.
The new exhibition format will brim with interdisciplinary and experiential cultural content, ranging from architecture to art (exhibitions, talks, workshops, installations), curated by Beppe Finessi, alongside a number of young curators as well as special guests such as leading contemporary artists.
Research-based design studio Formafantasma will play a pivotal role, turning Euroluce into an ideal city inside the new layout, designing public spaces and special cameos, in a foretaste of the possible future evolution of the trade fair format itself.
“Thanks to teamwork, Euroluce will be transformed into a great visitor experience, with opportunities to find about and actually touch extremely high-quality products and to learn more about themes connected with the lighting world through a top-level cultural offering geared to buyers, professionals and the design community as a whole,” shares Maria Porro, President of the Salone del Mobile.Milano.
Maria continues, “We like to imagine it as a dialogue between architecture and design, a source of inspiration and enrichment for the visitor. From this perspective, it’s interesting that a number of companies specialising in technical products have accepted the challenge to take part in the Salone.”
Further, SaloneSatellite will be in a new but entirely natural location inside the Euroluce pavilions, given that it represents the future of design par excellence, and the 2023 edition will devote a particular focus to design schools and universities with the theme of Design School: Building the (im)possible. Process, Progress, Practice.
The 61st edition of Salone del Mobile.Milano will take place at Rho Fiera Milano from 18 to 23 April 2023. salonemilano.it
All images courtesy of Salone del Mobile.Milano
